CLIENT: CARLSBERG UK
CAMPAIGN: THE KNIT LAUNCH
Inspired by Carlsberg's history of iconic football kits, we unveiled Home & Away 'Knits' to wear at Christmas.
The campaign earned 6.3 million impressions, 3.4 million views and 22,000 entries to win a jumper.
The campaign was sustained with hero shorts for each knit, lo-fi BTS & influencer content.
