CLIENT: CARLSBERG GLOBAL X UEFA
CAMPAIGN: BEHIND THE BEST MOMENTS
For many of the best moments in UEFA Euros history, Carlsberg wasn’t just a sponsor - it was literally behind them.
So, to announce Carlsberg’s reunion with UEFA, we reframed Probably the Best into a new platform:
Behind the Best.
We brought this to life with a film montage of iconic goals, which launched on social, aired on German TV, and ran in stadium pre-match and at halftime at the UEFA Nations League Semi-Finals and Final.
