CLIENT: CARLSBERG UK
CAMPAIGN: BEER HATS
When we noticed beer filled storm clouds on the horizon in the lead-up to EURO 2024, we knew we had to step in.
Introducing the Pint Protector™️, a high performance head piece designed to keep you dry while pints fly.
We launched the hat on 'Carlsberg TV', a fake QVC style shopping channel, giving fans & influencers the chance to nab some essential summer drip.
The campaign won PRWeek's campaign of the month for June.
