CLIENT: CARLSBERG UK X LIVERPOOL FC
CAMPAIGN: BACK ON OUR F****** PERCH (Reactive)
When Liverpool FC won the Premier League, we helped Carlsberg mark the moment with a reactive OOH campaign rooted in football history and fan pride.
The posters went live in the North West within hours, quickly gaining traction online. Media outlets picked it up, and across socials, it amassed over 1k retweets, 10k likes, and 1M impressions.
It even sparked fans to take selfies with the billboards, turning the ad into a real-world moment of pride.
