CHALLENGE: MOVE TO COPENHAGEN AS A BRIT (WE CAN'T)
CAMPAIGN: 90 DAYS TO GET A JOB IN COPENHAGEN
ROLE: ALL OF IT.
I wanted to move to Copenhagen, but, as a Brit, you can't. Unless a company sponsors you.
Instead of applying for jobs, I turned it into a content challenge.
90 days to get a job in Copenhagen, making adverts for Danish brands (for free) until they talk to me.
BRAND: B.93 FOOTBALL CLUB
CAMPAIGN: SWITCHDAY SHIRTS
To kick things off, I took excess stock of home & away shirts & turned them into a reversible jersey for fans to wear.
0 waste. 1 new item of merch. 2 looks.
It really is a thing of beauty.
BRAND: MIKKELLER
CAMPAIGN: PINTS & PORTRAITS
Then, I got the people of Copenhagen to draw portraits of each other on custom beer mats I had made.
And put all around the city.
Without asking Mikkeller.
They liked it.