CHALLENGE: MOVE TO COPENHAGEN AS A BRIT (WE CAN'T)
CAMPAIGN: 90 DAYS TO GET A JOB IN COPENHAGEN
ROLE: ALL OF IT.
I wanted to move to Copenhagen, but, as a Brit, you can't. Unless a company sponsors you.
Instead of applying for jobs, I turned it into a content challenge.
90 days to get a job in Copenhagen, making adverts for Danish brands (for free) until they talk to me.
ADVERT 1
BRAND: B.93 FOOTBALL CLUB
CAMPAIGN: SWITCHDAY SHIRTS
To kick things off, I took excess stock of home & away shirts & turned them into a reversible jersey for fans to wear.
0 waste. 1 new item of merch. 2 looks.
It really is a thing of beauty.
ADVERT 2
BRAND: MIKKELLER
CAMPAIGN: PINTS & PORTRAITS
Then, I got the people of Copenhagen to draw portraits of each other on custom beer mats I had made.
And put them all around the city.
Without asking Mikkeller.
They liked it.
ADVERT 3
BRAND: VISIT DENMARK
CAMPAIGN: HITCHHIKING TO NOWHERE
They told me it was impossible make Danish friends.
Luckily, hitchhiking isn't.
So I tricked the locals into hanging out with me by hitchhiking... to nowhere.
It's easy to ignore someone in a bar.
It's much harder if they're in your car.
ADVERT 4
BRAND: MIKKELLER
CAMPAIGN: PINTS & PORTRAITS PT. II
There weren't any jobs going at Mikkeller.
I know, gutting.
But, they did want to help me out.
So they made me 10,000 more of my beer mats.
And stocked them in all their bars across the city.
ADVERT 5
BRAND: CHRISTIANIA SC x HUMMEL
CAMPAIGN: KIT LAUNCH '26
A shirt rooted in history, culture and community.
For 26/27, Hummel brought back the classic CSC stripes.
I brought the video content.
ADVERT 6
BRAND: HART BAGERI
CAMPAIGN: THE LONELY HARTS CLUB
Everyone will tell you the Danes love pastries.
No one will tell you they hate condoms.
So, I set up an exclusive support group to combat the Copenhagen chlamydia epidemic.